Sam Lutz Photography Brand Identity
A good friend of mine is an amazing photographer and I was so inspired and in love with his work that I decided to reach out to him to see if he would allow me to create his brand. He happily accepted and we started our process.
A minimalistic and contemporary appeal are brought in with a clean sans-serif type and a limited grayscale palette with a shock of electric blue. The signature lightning bolt adds Sam's lively and contagious personality to a sleek and professional design.
All inspiration photos copyright © Sam Lutz Photography