Sam Lutz Photography Brand Identity​​​​​​​
A good friend of mine is an amazing photographer and I was so inspired and in love with his work that I decided to reach out to him to see if he would allow me to create his brand. He happily accepted and we started our process. 

A minimalistic and contemporary appeal are brought in with a clean sans-serif type and a limited grayscale palette with a shock of electric blue. The signature lightning bolt adds Sam's lively and contagious personality to a sleek and professional design. 
All inspiration photos copyright © Sam Lutz Photography
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