Back In Action
Get your dog back to their favorite activities with Meloxidyl®, the osteoarthritis
This concept revolved around the question: how do you make an osteoarthritis medicine stand out in a sea of generics? I decided to move away from the stiff stock photography of animal health ads and introduce a lively type treatment paired with bright colors to snag the viewer's attention.
A mixture of action photography and playful type and illustration don't just TELL you that this medicine works, it SHOWS you. We see the dogs back to doing what they love, jumping for those delicious treats and chasing after the ever-elusive squirrel.